crpearce creative Values Statements

Storytelling Philosophy


Great content compels audiences by affecting emotions and leaving lasting memories.

Intersect interesting and unrelated perspectives. Engineer fresh takes on familiar.

Characters should lean towards change. Depict change with distinct aesthetic and timing.

Creative Mindset


Document process; doing it right creates better results than doing it fast.

Deadlines & constraints focus creativity. Purpose & boundaries add clarity.

“I don’t know, let’s find out” is how we find our way to solutions.

Workplace Ethos


Assume positive intentions. Listen to feedback with trust and without fear.

Team morale is an indicator of quality. Happy people build excellent creative.

Hard working experts value quality of life and rest during the creative process.

And never forget to communicate frequently, and truthfully.